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Our Story

When my wife recovered from cancer she had one request: "Let's keep toxic chemicals out of our home."

Easier said than done! Turns out in order to avoid endocrine disruptors in a soap bar or developmental toxicants in a deodorant you need to be a Chemist working around the clock on deciphering product ingredient names and reading medical articles.

And so we decided to develop an automated way to tap into the combined knowledge of the scientific community and the work done on product safety by regulators around the world.

Two years later, following research and software development, motivated by the passion to live better, Clearya was born: for us, and for everyone else to use.

We hope that one day every household and personal care product we buy, and everything we eat or drink will be 100% safe. We'd like to believe that one day manufacturers will prioritize the wellbeing of their customers above everything else.

But until that moment arrives, our mission at Clearya is to build a digital protective shield that keeps toxic ingredients away by automatically alerting online shoppers of ingredients of concern, and helping you find safe products instead. In parallel to empowering consumers, we harness Clearya's technology to support environmental health nonprofit organizations and scientists.

There's a long journey ahead and we've just begun. Clearya examines whether product ingredients may be toxic by matching ingredient names to thousands of harmful substances in authoritative governmental and scientific chemical hazard lists. In addition to analyzing ingredient lists of beauty, personal care, baby care and cleaning products, we collaborate with product testing labs to inform shoppers of undisclosed contaminants found in several other product types.

We currently run Clearya at the Amazon, Target, Sephora, iHerb and Walmart websites, and are in the process of adding additional major online retailers.

Please help us create a toxic-free world by sharing with us your feedback and suggestions for improving Clearya.

Clearya is not affiliated with brands and does not display ads. To keep Clearya unbiased, Clearya is funded by donations. If you'd like to give back, please donate to help us continue to develop Clearya for you. Thank you!

We'd love to hear from you at

Amit and Chen

Clearya founders